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From Ugly Duckling to Beautiful Swan

These days it’s not enough to have a website, a social media page is just as important. Social media is one of the most effective ways to market a product or brand. Research shows that 99% of top brands use social media (marketingtechblog, 2014). Let’s compare this photo from the Popes inauguration in 2005 compared to the Pope’s inauguration in 2013. There is a huge difference in the use of mobile devices.

If you are new to using social media for your business, here are a few tips to help you change your business social media page from an ugly duckling into a beautiful swan.

Use more than one: always use more than one platform. It’s not enough to have a twitter account without a Facebook page, as some people may have a Facebook account and not have a twitter page, and vice versa.

Consistency: post regularly as possible. Remember that quality trumps quality. Keep the information relevant and do not deviate from your brand message.

Focus on your customers: do not post only information about products or services that you offer. Instead, find and share information that your customers want to see and occasionally mix in your promoted content.

Engagement: use social media to interact with your customers. Respond to questions and complaints. Engaging your followers will make them feel like they are part of the brand.

I hope that you have found these tips useful! Remember to share your progress with me with #socialmediaswan

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