Tag Archives: social media

#SaltBae: The ‘Salty’ Sensation Gripping The Nation (Viral Marketing)

Have you ever heard of the nickname Salt Bae? This nickname was given to a Turkish Chef and a restaurant owner, Nusret Gökçe, after his video of preparing an Ottoman steak with a ‘sprinkle’ of humor and peculiarity, I might as well add, literally broke the internet and social media as it went viral worldwide.

For those who have not seen his video, here’s one of them.

His video went viral in social media such as Twitter and Instagram.


Even now, his restaurant has gained a huge fame, attracting customers from different parts of the world and even celebrities!

Welbeck Salt Bae!


Mesut Ozil!


Leonardo DiCaprio


Ben Affleck wearing Salt Bae shirt


Word around in the social media is that he is planning on opening a restaurant in London!

This is what we call viral marketing. A viral marketing is part of a business strategy that utilizes the use of social media in promoting products and services. In the case of Salt Bae, he creates a video that is peculiar and funny which grabs the attention of social media users and they, in turn, would share this posts and videos among their circles.

Do you have a business that you want to grow and viral? Well, why not try your own version of Salt Bae? Perhaps, maybe you can become the next Chicken Bae!!


Please do leave your comment below if you have any interesting ideas to share!

From Ugly Duckling to Beautiful Swan

These days it’s not enough to have a website, a social media page is just as important. Social media is one of the most effective ways to market a product or brand. Research shows that 99% of top brands use social media (marketingtechblog, 2014). Let’s compare this photo from the Popes inauguration in 2005 compared to the Pope’s inauguration in 2013. There is a huge difference in the use of mobile devices.

If you are new to using social media for your business, here are a few tips to help you change your business social media page from an ugly duckling into a beautiful swan.

Use more than one: always use more than one platform. It’s not enough to have a twitter account without a Facebook page, as some people may have a Facebook account and not have a twitter page, and vice versa.

Consistency: post regularly as possible. Remember that quality trumps quality. Keep the information relevant and do not deviate from your brand message.

Focus on your customers: do not post only information about products or services that you offer. Instead, find and share information that your customers want to see and occasionally mix in your promoted content.

Engagement: use social media to interact with your customers. Respond to questions and complaints. Engaging your followers will make them feel like they are part of the brand.

I hope that you have found these tips useful! Remember to share your progress with me with #socialmediaswan

This blog is reproduced from 2016 by Folashade Onakoya