Tag Archives: social media

Could this spell the end for Snapchat?

We seem obsessed with knowing what our friends are doing all day, every day.  Most of us didn’t go a few hours without checking Snapchat. Procrastination central.

 

But now Snapchat’s future seems a little uncertain. A recent update gave the user interface a redesign and Snappers weren’t exactly supportive.

All quite reasonable points… 

Then this happened.

 

@KylieJenner

Within days, Snapchat’s shares dropped in value by 61%, wiping off an eye-watering $1.3bn in market value.

Okay so they have a lot of angry users, they’re going to change it back right?

 

Wrong.

Snapchat said they’ll make changes to make the app more user-friendly, but they won’t change it back.

CEO Evan Spiegel responded with ‘It’ll take time for people to adjust’.

Okay, not looking good. But why should they care? Snapchat has millions of daily users.

 

Well who remembers this fella?

RECAP: YikYak was a social media platform which was super popular amongst students a couple of years ago. Users could post a ‘yak’ and local users would either👍🏻 or 👎🏻 it, ultimately producing a stream of funny yaks.

When YikYak introduced an update where users lost their anonymity, there was a huge level of resistance. The company refused to revert the changes and the app ultimately became a barron wasteland.

 

Could Snapchat’s failure to listen to their user’s needs result in their demise? Personally, I’ve noticed many of my friends preferring Instagram Stories.

Do you still use Snapchat? Let me know what you think of the update in the comments below!

 

Less Social Media, #MoreLife

The BBC published this article about The effect of social media on our ever day’s life and its scary.

http://bbc.in/2CASfsB

Stats

What triggered my thought about writing this blog is a commercial for Persil , discussing how the young coming generation doesn’t even go outside to play or to get dirty .  It made think about how i spent my childhood and how those real life experiences of tension , competition , emotions has shaped me the way i am today .

An average of 2 hrs at least is spent on social media by the population!, moreover a study found that a threefold of the sample is going through different depression symptoms mostly because the effect of the social media stereo type.

Take a Break

In the light of these stats i thought about a little project of not using Social Media for a week . Bring to mind that i can even recall the last time i had no social media platform to use.

Furthermore , i was amazed by amount of free time in my everyday life and how well i can actually benefit from it than just following other people in social media .

Of course i went back after that week but i promised myself to have one week off social media every month and thankfully I’ve been doing so for the last two years straight.

So if you’re new in Hull, take a break and roam the city , its the city of culture after all !.

Politics or Social media ?!

Social media has gradually become a critical tool for communicating with others, expressing opinion and browsing news. 90% of customer decisions have been influenced by online reviews. Furthermore, 62% of US adults find news on social media platforms.

Social media has changed the communication of the political game through :

  • Direct engagement:

The individuals are able to connect directly with the politicians and express their opinions easily. Furthermore, live streaming makes attending politician’s conferences and events effortless for the public.

The impact of social media on changing political views have been addressed by many scholars. large numbers of individuals who have been exposed to fake news believe them. Numerous misleading messages have been posted on social media platforms especially Facebook. Some reviews mentioned that the misleading information performed an important role in the final results of the American presidential elections. Stretching the fake news through social media platforms enable the individuals to share the false information easier, faster and on a large scale which can be comparable to well-established newspapers or TV channels.

  • Tailored message by using Location-Based marketing

Choosing the wrong target audience for the broadcasted message will cost money and loss of votes. Reports estimated that the value of mobile and location-based marketing reach $43.3B by 2019. Social media platforms give the advantage to politicians to customize the message of each target audience based on demographics profiles to be more effective.

Social media will influence the future of election by increase the online votes that will increase the election participation.

Snapchat, Kylie Jenner, and the Stock Market.

We all know how much influence the Kardashian/Jenners have, but who’d have thought that Kylie’s tweet this week to her 23.2 million followers would seemingly cause Snapchat to lose $1.3bn off their stock market value?

(Credit: Bollywood Leaks)

Kylie’s tweet saying “sooo does anyone else not open Snapchat anymore?” towards the giant social media platform came just weeks after Snapchat released their most unpopular software update to date, which led to an online petition being signed by over 1.2 million people worldwide. Memes surfaced too, with many people claiming to no longer use the app out of frustration of the change.

(Credit: @CaseyNeistat)

But was Kylie’s tweet really the reason behind the stock market fall? It’s no secret that Snapchat’s shares have been falling ever since the app went public, but there does seem to be a correlation between the reality stars tweet and the huge drop – and with Kylie’s influence potentially reducing user count, Snapchat have every right to be worried!

(Credit: Change.org)

So, Snapchat has updated its popular app, and personally whilst I’m still getting used to the new layout and way to move around the features, the change isn’t enough to stop me using it.

This leaves us with the question of what will happen next, will Snapchat take on board the feedback and go back to the old format? Or will we simply adapt to the change and continue to use one of the most popular apps out there? Let me know your thoughts in the comments!