Tag Archives: social media

Why is Google AdWords important for your business growth?

Google AdWords is one of the significant tool, which enables businesses to run ads to generate more leads and revenue.

Google Adwords assists businesses to boost clicks, impressions, and conversions and is also an efficient way to tell people about your brand. This helps businesses to reach much more potential customers and start to offer their product or services. To confirm this, Google associated with Ipsos to run a work across 12 verticals and discovered that search ads lift top-of-mind awareness by an average of 6.6%.

The other crucial benefit of Google AdWords is reconnecting with your website visitors. These type of potential customers are who visited all the pages on your website but haven’t taken any action. In this instance, Display Marketing of Google AdWords helps advertisers target visitors on different advertising-supported websites using banner images.

Google AdWords also assist businesses to tackle their competition better and pass the competitors. When someone searches for something, which is related to your product or services online, and you aren’t running ads, but your competitors are, then that means trouble for your business. You need to follow them to see how they are promoting their business and what kinds of ads they run. Besides this, the transparent system of Google AdWords assists you to do this.

Unlike other marketing strategies, Google AdWords enables you to pay for ads people click on. Therefore, businesses can get a high return on investment which may not possible to achieve with other marketing strategies.

Why Instagram is a good marketing tool? A guide for future marketers!

As students, we are enslaved to social media. We use social media as a way of communication or a way of attraction. One of the most popular social media platforms is Instagram, which is currently ranked Number 6 on Statista website’s most popular social networks worldwide list. The popularity of the application makes Instagram a good marketing tool for various reasons:

1. Brand Visibility

The popularity of Instagram means it has a large number of users. Therefore, creation of original content and sharing will increase the exposure. If done correctly, brand awareness and sales will be boosted.

2. Engagement

Simply creating an Instagram account does not mean your sales will suddenly increase. You still need a high level of engagement with your posts. According to a Forrester Research survey, Instagram delivers a higher engagement rate than Facebook and Twitter per follower.

3. Visual Marketing

A picture is worth a thousand words and Instagram is the most suitable social media platform to use this saying effectively. Photos and videos form the majority of the internet traffic and Instagram enables its users to share their contents with the world.

4. SEO

SEO (search engine optimisation) is the core of digital marketing. Ranking high on search engine results means high exposure and thus brand awareness.

5. Accessiblity

Instagram is mainly used on mobile platforms. This aspect makes Instagram an easy-to-access marketing tool, enabling users to post contents wherever they want.

Do you agree with the list? Or want to add more? Please comment to let me know!

4 Social Media Marketing Tools for 2019

Are you ready to level up your social media marketing campaign in 2019?

Well here are the 4 social media marketing tools which will help you to increase your social marketing campaign in 2019.


Is a  social media management tool specifically designed for B2B companies it allows you to schedule your content measure it effectiveness quorate content to share and listen to the social conversation that is important for your business it also helps you to manage large social media teams.


Tagboard is a social listening tool which uses the hashtag to bring together 6 most popular social media networks(Instagram,twitter, google, facebook)  into a single view plus this website aggregate social media post using the hashtag. Tagboard is an advanced way to monitor things like brand and product mentions.



Adparlour helps you create free adds mockups for Instagram, Facebook, Twitter and Pinterest. The tool assists user in providing sophisticated creative service and media buying to enhance paid social land display campaigns its also the One-Stop shop when it comes to generating mockups for user paid social advertisement.


Social Bakers :

Social Bakers Is a set of tool that helps you to make social media decisions based on analytics you can measure your performance vs your competitors and use those insights to improve your content and then monetised your campaign by budgeting more effectively and boosting your customer acquisition, retention and growth.


So Hopefully this blog served you some information regarding on boosting your social media campaign

Good Luck and Happy 2019!

Mini study guide for online research

Whether you are doing a dissertation or independent studies, it is inevitable that you will end up doing online research. If you don’t know where to start, where to look for information, or how to share your work, here is a condensed guide for you.

Have you thought about social media?

Social media can be very useful to start with when it comes to finding information, especially Twitter. If you are looking for research ideas or potential partners, you can easily follow conversations thanks to hashtags, and it can also be useful to gather data. LinkedIn can also be a way to link with businesses or professionals who can help you during your research.

Academic social what?

Yes, academic social networks, creating an account on such websites like Academia, Research Gate and Humanities Commons allows you to connect with other researchers and share your work. Academia and Research Gate can provide you with articles that you can’t automatically access via the University log in, by simply requesting them to the author. The following video introduces each of these academic social networks.

Pay attention to ethics

If you have any doubts about intellectual property and want to know how not to breach the law and how to protect your work, check out the University guide about Intellectual Property Rights to get an insight.

For further help, the Hull University skills team created a dedicated website covering topics ranging from research networking to mapping your digital world. 

Have you already tried these research techniques? Have you got a favourite way to carry out online research?

You liked it? Find more mini guides with the Mini survival guide and the Mini travel guide!