Tag Archives: snapchat

Could this spell the end for Snapchat?

We seem obsessed with knowing what our friends are doing all day, every day.  Most of us didn’t go a few hours without checking Snapchat. Procrastination central.

 

But now Snapchat’s future seems a little uncertain. A recent update gave the user interface a redesign and Snappers weren’t exactly supportive.

All quite reasonable points… 

Then this happened.

 

@KylieJenner

Within days, Snapchat’s shares dropped in value by 61%, wiping off an eye-watering $1.3bn in market value.

Okay so they have a lot of angry users, they’re going to change it back right?

 

Wrong.

Snapchat said they’ll make changes to make the app more user-friendly, but they won’t change it back.

CEO Evan Spiegel responded with ‘It’ll take time for people to adjust’.

Okay, not looking good. But why should they care? Snapchat has millions of daily users.

 

Well who remembers this fella?

RECAP: YikYak was a social media platform which was super popular amongst students a couple of years ago. Users could post a ‘yak’ and local users would either👍🏻 or 👎🏻 it, ultimately producing a stream of funny yaks.

When YikYak introduced an update where users lost their anonymity, there was a huge level of resistance. The company refused to revert the changes and the app ultimately became a barron wasteland.

 

Could Snapchat’s failure to listen to their user’s needs result in their demise? Personally, I’ve noticed many of my friends preferring Instagram Stories.

Do you still use Snapchat? Let me know what you think of the update in the comments below!

 

Snapchat, Kylie Jenner, and the Stock Market.

We all know how much influence the Kardashian/Jenners have, but who’d have thought that Kylie’s tweet this week to her 23.2 million followers would seemingly cause Snapchat to lose $1.3bn off their stock market value?

(Credit: Bollywood Leaks)

Kylie’s tweet saying “sooo does anyone else not open Snapchat anymore?” towards the giant social media platform came just weeks after Snapchat released their most unpopular software update to date, which led to an online petition being signed by over 1.2 million people worldwide. Memes surfaced too, with many people claiming to no longer use the app out of frustration of the change.

(Credit: @CaseyNeistat)

But was Kylie’s tweet really the reason behind the stock market fall? It’s no secret that Snapchat’s shares have been falling ever since the app went public, but there does seem to be a correlation between the reality stars tweet and the huge drop – and with Kylie’s influence potentially reducing user count, Snapchat have every right to be worried!

(Credit: Change.org)

So, Snapchat has updated its popular app, and personally whilst I’m still getting used to the new layout and way to move around the features, the change isn’t enough to stop me using it.

This leaves us with the question of what will happen next, will Snapchat take on board the feedback and go back to the old format? Or will we simply adapt to the change and continue to use one of the most popular apps out there? Let me know your thoughts in the comments!