Tag Archives: marketing

How to be an Expert in E-Marketing!

Nowadays, e-marketing is one of the most important tools in marketing, and most businesses would not survive without e-marketing. Nowadays, most people use the internet for everything in their daily life even if they want to buy food or drinks! As a marketer, you need to be an expert in this field and know everything about it. Here are some unique ways to be an expert with e-marketing:

1.Follow the experts in e-marketing:

Social media is one of the best platforms to start learning about e-marketing, and it is one of the main marketing channels nowadays. If you would like to get free advise, just find the best e-marketing bloggers and follow them.

2. Watch and learn:

Listening to podcasts, watching videos and reading articles of experts in this field will inspire you and know the e-marketing better.

3. Discuss:

Do you speak to people?

If you get a chance to spend a day at a marketing company that would be brilliant!

Try to speak as much as you can to marketers, so you can know how to solve the problems that they face.

4. Keep it up to date:

The best way to be an expert in e-marketing is to follow the updates and the latest news because e-marketing is a dynamic field and improve very quickly.

You need to think first about the e-marketing strategy which suits your goals. DO NOT DO IT RANDOMLY BECAUSE IT WILL COST YOU A LOT!

6 Books From Legendary Businessmen

For me, reading has always been something special, allowing you to go beyond your own experience. If you are in search of inspirational books, then perhaps the recommendations of the coolest entrepreneurs of our time will be useful to you. This collection contains books that hooked me personally, but, as you know, there could have been a lot more of them.

Mark Zuckerberg, Facebook:

Creativity, Inc.  by Ed Catmull, Amy Wallace

Creativity, Inc. by Ed Catmull, Amy Wallace Ed Catmell is one of the founders of Pixar Animation Studios, president of Pixar Animation and Disney Animation. You will probably find non-standard solutions for team management as well as the philosophy and worldview of an extraordinary and undoubtedly brilliant person.


Steve Jobs, Apple Inc. :

The Innovator’s Dilemma by Clayton M. Christensen

The Innovator's Dilemma by Clayton M. ChristensenThe book, written by a professor at Harvard Business School about 20 years ago is still relevant. The author writes simple and understandably about complex processes, describes a number of patterns with detailed justification and examples.


Richard Branson, Virgin Group:

One Hundred & One Reasons To Get Out of Bed by Natasha Milne

One Hundred & One Reasons To Get Out of Bed by Natasha Milne101 stories from amazing people where they share their reasons to get out of bed every morning.




Elon Musk, Tesla, SpaceX, PayPal:

Zero to One  by Peter Thiel

Zero to One by Peter ThielInteresting thoughts of interesting person. I truly believe that co-founder PayPal, investor of SpaceX, Palantir and Facebook could not write a boring book about startups.



Jeff Bezos, Amazon:

Data-Driven Marketing by Mark Jeffery

Data-Driven Marketing by Mark JefferyA detailed explanation of how to measure the effectiveness of marketing and offers to use the 15 key indicators for this purpose on examples from the practice of international companies.

Why is Google AdWords important for your business growth?

Google AdWords is one of the significant tool, which enables businesses to run ads to generate more leads and revenue.

Google Adwords assists businesses to boost clicks, impressions, and conversions and is also an efficient way to tell people about your brand. This helps businesses to reach much more potential customers and start to offer their product or services. To confirm this, Google associated with Ipsos to run a work across 12 verticals and discovered that search ads lift top-of-mind awareness by an average of 6.6%.

The other crucial benefit of Google AdWords is reconnecting with your website visitors. These type of potential customers are who visited all the pages on your website but haven’t taken any action. In this instance, Display Marketing of Google AdWords helps advertisers target visitors on different advertising-supported websites using banner images.

Google AdWords also assist businesses to tackle their competition better and pass the competitors. When someone searches for something, which is related to your product or services online, and you aren’t running ads, but your competitors are, then that means trouble for your business. You need to follow them to see how they are promoting their business and what kinds of ads they run. Besides this, the transparent system of Google AdWords assists you to do this.

Unlike other marketing strategies, Google AdWords enables you to pay for ads people click on. Therefore, businesses can get a high return on investment which may not possible to achieve with other marketing strategies.

Are you Agile?

If you have taken a glance on my previous texts, my dear reader, then you should be aware of the Waterfall and PM as such. Now, I would like to tell about, what is widely known, in a narrow circle of people, as a reaction to the ineffectiveness of Waterfall.

You should remember the fiasco, that happened with Diablo: Immortal announcement on Blizzcon last year, my dear reader. The failure to understand it’s audience, lead Blizzard to a hellish backlash from the franchise fans, calling to cancel the project.

Something is rotten in the kingdom of Blizzard, and if you were its CEO, who would you fire first, my dear reader – Project Manager, Lead Developer, Product Owner or Marketing Manager? Or would you rather review your organization’s PM method? Consider the Agile. It is not just a methodology. Stellman and Greene came up with a good piece of writing, where they view Agile as a corporate philosophy, based on 4 values:

  • Individuals and Interactions Over Processes and Tools;
  • Working Software Over Comprehensive Documentation;
  • Customer Collaboration Over Contract Negotiation;
  • Responding to Change Over Following a Plan.

         Someone had to bring these values to Blizzard, before they have decided to bring Diablo to mobile. If you will be the one, my dear reader, don’t forget to take along the12 Agile principles, that make the whole thing work. They can be found encapsulated on the official Agile Manifesto website.

Have you ever been given a second chance to fix a massive screw up, my dear reader? If you have, then you would better not tell about it in the comment section.

Waterfall PM for creative agencies

Have you ever been a casualty of underdeveloped software, my dear reader? It’s quite like the feeling that you get when, after waiting for your Filet Mignon au Fondant de Bleufor nearly hour and a half, the snooty waiter comes to you and asks – well, medium or raw?

If it sounds bizarre to you, my dear reader, then you must have been bringing your money to a company that recognizes a true value of PM. Or you have just never been to Le Départ Saint Michelin Paris.

Delivering a raw product to the market could not be as disastrous as Brexit, but as this video suggests, it usually comes with huge bills and negative PR. In my previous post, I have highlighted the necessity of PM for creative agencies. In this text, my dear reader, we are going to take a ride over the Waterfall.

Before you initiate your Waterfall project, you have to clearly define your communication plan; resource plan; financial plan; risk management plan; change management plan and additional plan. Also, my dear reader, don’t forget to forget about your holiday plans.

The Waterfall PM is best perceived graphically:

The Waterfall is divided into distinct stages and prior to moving to the next stage, the preceding stage has to be wrapped up. This creates a substantial pressure for the project initiators, since all the mistakes made in the top of the Waterfall will accompany you till its’ very bottom.

If you don’t want to carry the responsibility for all the mistakes done, my dear reader, the guys from adsubculture are more than ready to take it over from you.

Project Management for Creative Agencies

During your university studies, my dear reader, you must be experiencing some frustration related to all these naughty group assignments. Sometimes I would also prefer to work on my own, rather than being bothered with the distribution of all these tasks and responsibilities. Besides, the study output is way higher, when you hold control over each element of your “group project” in your almighty hands, right?

Mind the gap, my dear reader!

The rigid time-frames and horrendous competition of digital world will leave you far behind your rivals, should you choose to go solo. I feel so sorry for you, my dear reader, if you happened to be a bit of a misanthrope, like myself. But building up a team is inevitable! To make this inevitability less fatal, I would suggest you to adopt an appropriate PM skill-set asap.

The above pie-charts should give you an idea about the importance of organizational skills, as well as the reasons why some projects keep reappearing in their manager’s nightmares.

Although most of these methodologies have been practiced in the IT environment, and my dear reader could argue the relevance of these methodologies to Marketing in the comment section – I dare to reassure you in flexibility of these methods and their applicability for creative agencies.

In my next posts I will explore the trendiest PM methodologies. Although, should you crave for some extra bits of knowledge, my dear reader, you may go and find it here.

Campus Event: Inspired in Hull – “The Business of Film”

It is not under dispute that the film industry is big business, but what are the constructs behind the scene?

The Hull University Business School has invited her distinguished alumni, Kieran Breen, the President of International Theatrical Marketing, Twentieth Century Fox, to unveil the mystery of the movie business.

During this campus event, Kieran illustrated the film business value chain, from its production to the screen, as an exciting and risky parachute jumping. The reason for this is that the cost of a movie is usually around 60~100 million U.S. dollars, and the success of the product largely depends on the performance of its initial launch. In other words, it is either a safe landing or a tragic disaster.

He also explained the importance of the international marketplace, the need to understand the consumer in different countries, regions, and territories. And, the marketing divisions in reaching the consumer.

He further explored some of the structural changes impacting the movie business and the implications for the future of the industry. He noted that this business is no longer as profitable as before for a number of reasons. For instance, there are currently more entertainment options than 20 years ago, thus less disposable income will be available for movies. Moreover, China is building stronger political barriers to protect their local business, consequently the foreign film manufacturer can only get 25% of the sales revenue.

Inspired? It would be nice for you to leave some comments! And please find out more at #BusinessOfFilmpic.twitter.com/aHVhkrJrjN.

This blog is reproduced from 2016 by Chanqi Xu