Tag Archives: marketing

Fornite the Free game with 3.4 million concurrent players

Fornite is a game which is a Battle Royale game. The best way to describe it would be comparing it to the hunger games, but with guns and resources, the aim is to survive by taking out other players.

The game has modes of Solo, Duo and Squads where you can go out as a team or even on your own and become Number 1. The game is available on PC, PS4 and Xbox even though its a free game it has beaten its competitors due to the constant updates which are being pushed out weekly. PUBG is another competitor which has been overtaken by Fornite.

Even though the game is free, you can buy skins and a battle pass within the game to level up faster unlocking new items which you can use to flex to other players in game. But you don’t actually have to spend a penny in to play.

Could this be the new way which games are going to be made where they are made available for free from the start and then if you like the game you can support the developers by purchasing in game features. Fornite might have started the new way for marketers to succeed in the gaming industry. This could be start where all new titles which come out are made free.

If you want to socialise with your friends while relaxing at home and have fun at the same time, download Fortnite today its totally free to play.

Snapchat, Kylie Jenner, and the Stock Market.

We all know how much influence the Kardashian/Jenners have, but who’d have thought that Kylie’s tweet this week to her 23.2 million followers would seemingly cause Snapchat to lose $1.3bn off their stock market value?

(Credit: Bollywood Leaks)

Kylie’s tweet saying “sooo does anyone else not open Snapchat anymore?” towards the giant social media platform came just weeks after Snapchat released their most unpopular software update to date, which led to an online petition being signed by over 1.2 million people worldwide. Memes surfaced too, with many people claiming to no longer use the app out of frustration of the change.

(Credit: @CaseyNeistat)

But was Kylie’s tweet really the reason behind the stock market fall? It’s no secret that Snapchat’s shares have been falling ever since the app went public, but there does seem to be a correlation between the reality stars tweet and the huge drop – and with Kylie’s influence potentially reducing user count, Snapchat have every right to be worried!

(Credit: Change.org)

So, Snapchat has updated its popular app, and personally whilst I’m still getting used to the new layout and way to move around the features, the change isn’t enough to stop me using it.

This leaves us with the question of what will happen next, will Snapchat take on board the feedback and go back to the old format? Or will we simply adapt to the change and continue to use one of the most popular apps out there? Let me know your thoughts in the comments!

Campus Event: Inspired in Hull – “The Business of Film”

It is not under dispute that the film industry is big business, but what are the constructs behind the scene?

The Hull University Business School has invited her distinguished alumni, Kieran Breen, the President of International Theatrical Marketing, Twentieth Century Fox, to unveil the mystery of the movie business.

During this campus event, Kieran illustrated the film business value chain, from its production to the screen, as an exciting and risky parachute jumping. The reason for this is that the cost of a movie is usually around 60~100 million U.S. dollars, and the success of the product largely depends on the performance of its initial launch. In other words, it is either a safe landing or a tragic disaster.

He also explained the importance of the international marketplace, the need to understand the consumer in different countries, regions, and territories. And, the marketing divisions in reaching the consumer.

He further explored some of the structural changes impacting the movie business and the implications for the future of the industry. He noted that this business is no longer as profitable as before for a number of reasons. For instance, there are currently more entertainment options than 20 years ago, thus less disposable income will be available for movies. Moreover, China is building stronger political barriers to protect their local business, consequently the foreign film manufacturer can only get 25% of the sales revenue.

Inspired? It would be nice for you to leave some comments! And please find out more at #BusinessOfFilmpic.twitter.com/aHVhkrJrjN.

This blog is reproduced from 2016 by Chanqi Xu