Taco bell took longer than its completion to launch their app, that enables customers to order through it. It meant that they risked lagging behind the likes of Chipotle. So they set themselves a target of having 2 million users so that they “caught up” to their competition and needed something innovative.
On the 28th of October in 2014, Taco Bell decided to turn off all their social media accounts off. That’s right, a blackout was their main strategy. The social media accounts only had one message that read, “The new way to Taco Bell isn’t on [whatever platform they used]. It’s #OnlyInTheApp”.
Taco Bells CMO, Christ Brandt said “We needed to do something right out of the gate that people would notice, and what better way to notice and drive people to the new way of taco bell than the black out?”
The campaign proved to be a success and they app managed to have over 300,000 downloads two days after the campaign was launched. They also managed to go above their download target by having a total of 2.6 million downloads in total, and also the number of impressions was 2 billion in three days.
Why I like it/lessons I learned
It was something out of the ordering. It made people curios, interested and fascinated by just being absent. It got people attention and they acted in a way Taco Bell had hoped. The demand was powerful.
Integration and knowing their audience was a key element
My name is Kan. I was originally born and raised in Thailand. This is my first time living in the UK, and I will tell what I can see from this country through my perspective.
1.British love to drink
In the UK, there is a pub every single corner, even though in the University. Comparing to Thailand, it is very different because Thais drink only for the celebration, and the pub is slightly hard to find.
2. British love Chip
In my perspective as a Thai people, Chip is similar to rice for Asian or Thais. I learned this idea from the restaurant that I work, and the customers usually order Chip to eat with Thai main dish, although, I suggest them that Thai food go along very well with steam rice.
3. British love Sun light
When I was in Thailand, I was wondering why British tourists love to stay outdoor in middle of day that have very strong sun light. At that time, there is a couple question pop up in my head,
Don’t you afraid to have skin caner? Don’t you afraid to get burn?
Honestly, when I first come here at the October, all of my questions about why British love the sun light have been solved.
please let me know that you have a good time reading this or not by leaving the comment below.
Shanghai can be called as the most fashionable city in China and also a main industry hub of China. Hence, the city attracts many tourists to have a visit. There is a saying that goes, “Shanghai is heaven for the rich, hell for the poor.”
It is worth to have a view of the Bund’s florid night. Under the use of periodic lampposts is consistent with the beauty of the building structure. It fully shows the magnificent architecture of various architectural styles, forming the best night view of Shanghai, as well as the colorful lights floating in the river and flashing lights on the other side of the river.
Kaifeng ，a prefecture-level city in eastern Henan province, located along the southern bank of the Yellow River ，is one of the Seven Ancient Capitals of China.
The Millennium City Park is a large-size theme park of the culture and history of Song Dynasty.It is located at the west bank of the picturesque Longting Lake in Kaifeng City,and covers an area of 600 mu.
Getting used to living in Indonesia, a country that has only two seasons (monsoon and dry season) and where beautiful beaches lie along the hundred mile seashores, living in England has given me colourful experiences, such as:
1. Different Taste of Food
In Indonesia, the food is rich of flavours from the various spices and herbs. However, the food in England is so much different.
2. The Fast-Changing Weather
Unlike in my hometown Surabaya, which temperature ranges from around 25°C along the year, the temperature in England varies from around 3°C in the winter to around 20°C in the summer. However, the weather is often changing unpredictably so we must check on the ‘weather’ application regularly.
3. Different Culture and Language
A significant difference can be seen from the public transportation in Indonesia and in England. Unlike in Indonesia which its public transportation is still limited, all the public transportation in England is connected and highly facilitate the citizens to mobile in the city and inter-city.
Finally, the most important thing of living abroad is to adjust ourselves so that we can feel more comfortable although we are thousand miles away from home. So, tell me about your experiences when living abroad by leaving your comments below!