Mimi Sheller describes the European perception of the Caribbean’s tourism brand as conjuring up ideas of “heaven on earth” or “paradise”. The Calivigny Island located off the coast of Grenada aptly fits the description.
The island is a luxurious rental property, which caters to an affluent niche market. Owned by Frenchman Georges Cohen, Calivigny Island boasts six gorgeous beaches, and offers picturesque views of the Atlantic Ocean on one side and the Caribbean Sea on the other.
Visitors to the island can choose from five deluxe accommodation options.
These include two residences, “The Beach House” which features 10 suites and “The Overhang House” which features nine suites, with scenic terrace views, a fresh water pool and easy beach access. There are also three beach bungalows which feature a private outdoor jacuzzi, and large terrace area.
History identifies a symbiotic relationship between service quality and customer satisfaction as integral to customer retention. As such, the Calivigny Island staff customizes their offerings to meet the unique needs of their guests, which include private chefs who cater to the culinary demands of consumers as well as an array of dining arrangements for formal, casual and celebratory occasions.
Additionally, the island caters to varied recreational activities including water sports, tennis, hiking, music and even all-day excursions to the neighboring island, Grenada. After a day of exploration, guests can return to the solitude of the “Caribbean paradise” which can only be described as the World’s best kept secret.
Baker, S,. Taylor, T. (1994) ‘An Assessment of the Relationship Between Service Quality and Customer Satisfaction in the Formation of Consumers’ Purchase Intentions’, Journal of Retailing , 40(2), pp. 163-176.
Calivigny Island (N.D. ) Calivigny Island , Available at: http://www.calivigny-island.com/theIsland.php (Accessed: 30th January 2019 ).
International Opulence Magazine (2018) The Story of Calivigny Gilligan’s Island Gone Glam, Available at: http://www.internationalopulence.com/story-calivigny/ (Accessed: 30th January 2019 ).
Sheller, M. (2004) Natural Hedonism: The invention of Caribbean islands as tropical playgrounds. Tourism in the Caribbean Trends, Development, Prospects [Online]. Available at: https://www.taylorfrancis.com/books/9780203402696 (Accessed: 30th January 2019 ).
Vladi Private Islands (2018) The Undiscovered Gem of the Caribbean, Available at: https://www.vladi-private-islands.de/en/islands-for-rent/caribbean/grenada/calivigny-island/(Accessed: 30th January 2019).
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