Have you ever heard of the nickname Salt Bae? This nickname was given to a Turkish Chef and a restaurant owner, Nusret Gökçe, after his video of preparing an Ottoman steak with a ‘sprinkle’ of humor and peculiarity, I might as well add, literally broke the internet and social media as it went viral worldwide.
For those who have not seen his video, here’s one of them.
His video went viral in social media such as Twitter and Instagram.
Even now, his restaurant has gained a huge fame, attracting customers from different parts of the world and even celebrities!
Word around in the social media is that he is planning on opening a restaurant in London!
This is what we call viral marketing. A viral marketing is part of a business strategy that utilizes the use of social media in promoting products and services. In the case of Salt Bae, he creates a video that is peculiar and funny which grabs the attention of social media users and they, in turn, would share this posts and videos among their circles.
Do you have a business that you want to grow and viral? Well, why not try your own version of Salt Bae? Perhaps, maybe you can become the next Chicken Bae!!
Please do leave your comment below if you have any interesting ideas to share!