Category Archives: World of Work

#SaltBae: The ‘Salty’ Sensation Gripping The Nation (Viral Marketing)

Have you ever heard of the nickname Salt Bae? This nickname was given to a Turkish Chef and a restaurant owner, Nusret Gökçe, after his video of preparing an Ottoman steak with a ‘sprinkle’ of humor and peculiarity, I might as well add, literally broke the internet and social media as it went viral worldwide.

For those who have not seen his video, here’s one of them.

His video went viral in social media such as Twitter and Instagram.

 

Even now, his restaurant has gained a huge fame, attracting customers from different parts of the world and even celebrities!

Welbeck Salt Bae!

 

Mesut Ozil!

 

Leonardo DiCaprio

 

Ben Affleck wearing Salt Bae shirt

 

Word around in the social media is that he is planning on opening a restaurant in London!

This is what we call viral marketing. A viral marketing is part of a business strategy that utilizes the use of social media in promoting products and services. In the case of Salt Bae, he creates a video that is peculiar and funny which grabs the attention of social media users and they, in turn, would share this posts and videos among their circles.

Do you have a business that you want to grow and viral? Well, why not try your own version of Salt Bae? Perhaps, maybe you can become the next Chicken Bae!!

HE HE HE

Please do leave your comment below if you have any interesting ideas to share!

Campus Event: Inspired in Hull – “The Business of Film”

It is not under dispute that the film industry is big business, but what are the constructs behind the scene?

The Hull University Business School has invited her distinguished alumni, Kieran Breen, the President of International Theatrical Marketing, Twentieth Century Fox, to unveil the mystery of the movie business.

During this campus event, Kieran illustrated the film business value chain, from its production to the screen, as an exciting and risky parachute jumping. The reason for this is that the cost of a movie is usually around 60~100 million U.S. dollars, and the success of the product largely depends on the performance of its initial launch. In other words, it is either a safe landing or a tragic disaster.

He also explained the importance of the international marketplace, the need to understand the consumer in different countries, regions, and territories. And, the marketing divisions in reaching the consumer.

He further explored some of the structural changes impacting the movie business and the implications for the future of the industry. He noted that this business is no longer as profitable as before for a number of reasons. For instance, there are currently more entertainment options than 20 years ago, thus less disposable income will be available for movies. Moreover, China is building stronger political barriers to protect their local business, consequently the foreign film manufacturer can only get 25% of the sales revenue.

Inspired? It would be nice for you to leave some comments! And please find out more at #BusinessOfFilmpic.twitter.com/aHVhkrJrjN.

This blog is reproduced from 2016 by Chanqi Xu