Category Archives: Study

Tribal Conditioning and Online Brand Co-Creation

Tribal conditioning is an interesting term I came across reading an interesting book called The Sacred Ego: Making Peace with Ourselves and Our World. The term groups a wide range of habits that evolved during the tribal era that are still relevant in today’s society. Tribal era, lasting millions of years and playing a key role on human development makes it immensely powerful and compelling.

We are creatures of habit, and the older a habit is, the less willing we are to give it up.

Maslow’s hierarchy tells us that people tend to have an ‘inherent’ desire to belong and be an important part of something greater than themselves, and that great thing can be a brand. A brand can have to power to bring together people that share beliefs about the brand, and go beyond the role of consumer/brand relationship to create mutual value taking collective action. A group of people that not only believe in the brand, but promotes it too.

“with ubiquitous connectivity and devices enabling passionate experts to create influence and community, brands can tap into the streams of those empowered to publish in order to create mutual value”. – Lee Odden 

It is important to know what type of content communities really want so they can have a hand in creating it.

  • Identify, qualify and recruit influencer contributors.
  • Build relationships within the community
  • Create value for members who participate in the community
  • Be the liaison between the community and the company behind it all

MUSIC: Your Savior or Your Downfall?

People say that music actually helps them to focus better. But, doesn’t it mean that if you are hearing music, you have two things to focus now? Does it really help?

Here are some facts that shows how music can help you concentrate.

#That annoying sound! 🙁

Imagine you are in a library and you are trying so hard to study as tomorrow is your exam, but there are small annoying noises like a student constantly sniffing or the sound of keyboard hitting that affects your concentration. Perhaps, that is the time to listen to some music to help you focus. Or, you can just ‘cringe’ your way through those noises…


#Instrumental music

Notice how certain airports use slow, instrumental music to help reduce tense and anxious atmosphere or coffee shops like Starbucks playing the same ambient instrumental music.

This fact is quite spot on because instead of doing your Digital Marketing plan assignment, you might be doing your own version of Bruno Mars concert!


#Your personality says it all

It is said that introversion and extroversion of a person can also affect whether listening to music while studying works or not. Introverts prefer things quiet and thus, works better without music or only a little at best. Whereas, extroverts, being as they are, prefer it loud, so we can say they work best with music.


Personally, I prefer to work with music as it helps to psych me up! How about you? Leave your opinions and comments below. 🙂

Study skills: Procrastination – Don’t wait until tomorrow

Do you know the feeling when you have to do something but you do not have the self-discipline to start? It is called Procrastination.

The Latin word “procrastinatio” is composed of “pro” = for and “cras” = tomorrow. Procrastination is a behaviour that is characterized by the fact that tasks are not done at all, in spite of existing opportunities and abilities, or only after a very long time, and often too late.

Three tips that might help you:


  1. Start

It may sound trivial, but it is crucial in the struggle against procrastination: Don’t put off starting as quickly as possible. Perhaps you know the effect: When you have done the first step, you often become a self-motivated person and enter into a workflow.


  1. Make a Plan

Especially in the case of complex tasks, you should make a clear plan in advance in order to take the first steps. Proceed systematically. What do I need? How much time will I take?


  1. Avoid deflection

When dealing with a difficult task, you should avoid all potential distractions. Turn off your mobile phone and computer when you do not need it. It will help you stay focused.


You will find more useful tips in the youtube video: How to Stop Procrastinating.

What are your experiences on the subject? Do you have special tips or suggestions? Feel free to leave a comment!


Photo Credit:,,

#SaltBae: The ‘Salty’ Sensation Gripping The Nation (Viral Marketing)

Have you ever heard of the nickname Salt Bae? This nickname was given to a Turkish Chef and a restaurant owner, Nusret Gökçe, after his video of preparing an Ottoman steak with a ‘sprinkle’ of humor and peculiarity, I might as well add, literally broke the internet and social media as it went viral worldwide.

For those who have not seen his video, here’s one of them.

His video went viral in social media such as Twitter and Instagram.


Even now, his restaurant has gained a huge fame, attracting customers from different parts of the world and even celebrities!

Welbeck Salt Bae!


Mesut Ozil!


Leonardo DiCaprio


Ben Affleck wearing Salt Bae shirt


Word around in the social media is that he is planning on opening a restaurant in London!

This is what we call viral marketing. A viral marketing is part of a business strategy that utilizes the use of social media in promoting products and services. In the case of Salt Bae, he creates a video that is peculiar and funny which grabs the attention of social media users and they, in turn, would share this posts and videos among their circles.

Do you have a business that you want to grow and viral? Well, why not try your own version of Salt Bae? Perhaps, maybe you can become the next Chicken Bae!!


Please do leave your comment below if you have any interesting ideas to share!

Seasonal students, which library antics suits your animal and tips to improve

Which animal are you? Try the quiz, and then read on tips on how the Library can help each type of animal.

Do you do all your work at the last minute?

  1. When else?
  2. Quite a lot of it: I do a late-night blitz in the Silent Study rooms on Floor 2
  3. Known to get up at dawn on submission day
  4. I can’t think of anything worse

Do you reserve short loan books you know you’ll need?

  1.  What?
  2. When I remember
    to log into my Library account
  3. Prefer to go in when the Library opens and get my books before anyone else
  4. Always

Have you experienced the Library at midnight?

  1. The night before a deadline, yes!
  2. My favorite time to be there
  3. I would rather get up early to do my work and then go to the pub
  4. Are you kidding?

Mostly 1:Wild-eyed mouse

  • Spend day and night running that rat race round the library for anything useful.
  • Tip: make a list of useful books

Mostly 2: Midnight owl

  • Prefer to work at night, only use the books that aren’t already checked out.
  • Tip: Request for book to be held

Mostly 3: Morning rooster

  • In the library 8:am sharp, but if short loan books already taken .
  • Tip: reserve a short loan book for certain day online

Mostly 4: The sea-lion that never forgets

3 tips to boost your productivity for a successful semester

Stressed out by tons of assignments coming constantly? Here are 3 tips to help you reorganise your schedule and study more effectively for a successful semester!

Prioritise based on importance and urgency

In his best-seller “7 Habits of Highly Effective People“, Dr. Stephen R Covey proposed a method of prioritisation that ranks tasks to be done each week based on their levels of importance and urgency. While people normally prioritise both important and urgent tasks first, this problem-minded approach is ineffective in the long term. Instead, we should become more opportunity-minded by focusing on important yet non-urgent tasks, so that our schedule will not be clogged up in the future.

Prioritisation Chart for Effective Time Management

Focus more with the Pomodoro technique

The main principle behind this technique is to break your work time into 25-minute intervals with short breaks of 3 to 10 minutes in between. This technique helps us fully concentrate on the task at hand, especially when we are so often distracted by many things nowadays.

Steps of the Pomodoro Technique

Save time with visual book summaries

Productivity Game is a great collection of short videos which perfectly summarise books with various topics. Whereas these books normally take you weeks to finish, Productivity Game lets you get hold of the books’ most important insights with only around 20 minutes. These videos are also presented in a visually attractive way, making it much easier to follow.

Have you tried any of these methods before? Were they effective? Don’t hesitate to comment your experience below! 

Sonic Study Tools; Music To Help You Concentrate.

Whether you’re at your desk struggling to get into the zone or in the library in need of something to drown out the sound of those dudes talking loudly about Game of Thrones; music is the answer.

Heres some artists and albums to help you switch off the world around you and get motivated;

Nightmares on Wax – Smokers Delight 

The 1995 album by Leeds mastermind Nightmares on Wax is a percussive funky journey to which I arguably owe my success in GCSE & A level. The tracks carry the right amount of minimalism to avoid distraction yet the perfect amount of switch ups to avoid you getting bored.

Kruder & Dorfmeister – K & D Sessions

Produced in 1998 by Austrian DJ/Producers Kruder & Dorfmeister the trip-hop album is a mix of their originals and remixes that will have you locked for the duration. Rumour has it Dorfmeister will be playing in Hull this year…

J Dilla – Vintage Instrumentals vol 2 

Little needs to be said about this Detroit hip-hop legend. The late J Dilla often produced tracks for MC’s or his own lyrics however this album is a compilation of dreamy instrumentals which apparently never found vocals to fit. Let the snare take you.

Steve Reich’s Marimba & Piano Compositions

Minimal pioneer Steve Reich delivers compositions that simply take you away. Simple overlapping melodies and arpeggios with no drums keep you thinking without distraction.

Please post your own favourite study music below.

Like the music – Support the artists;



Study Skills: Strategic approaches that can help you with exams

While exams are commonly acknowledged as painful and troublesome among many students, the ways to counter these problems are becoming increasingly paramount.

With this in mind, here I would like to share a step-by-step personal tactic to deal with all kinds of exam, and hopefully these might aid you with your future study!

1. Know your scope:

It is crucial to know the scope of your exam and the core areas. This is the starting point for effective and efficient revising as the time is limited and consequently you must utilise all your strength on the right direction.

2. Make a revision plan:

Once you have identified your scope and core areas, the next thing is to dissect them into sections and label them with a time frame and priority. Normally, the higher the priority the more the time you need to allocate. And the allocation of time is based on the estimation of your personal strength.

3. Be calm and follow the plan:

When the plan is created, the next step is to follow it! Make sure nothing comes in your way and stop you from reaching the daily objective.

4. Reflect and retain:

The last gap between you and the aim is reflection and retention. It would be frustrating that if you cannot remember anything when it comes to the real deal. So, try to be proactive and reflect on the previous learning at the end of each day, and the science behind this is supported by Hermann Ebbinghaus.

Start to make plans now! Please leave some comments and follow me on twitter for more information! @Chuanqi_Xu

This blog is reproduced from 2016 by Chanqi Xu