Category Archives: Digital Marketing

How to be an Expert in E-Marketing!

Nowadays, e-marketing is one of the most important tools in marketing, and most businesses would not survive without e-marketing. Nowadays, most people use the internet for everything in their daily life even if they want to buy food or drinks! As a marketer, you need to be an expert in this field and know everything about it. Here are some unique ways to be an expert with e-marketing:

1.Follow the experts in e-marketing:

Social media is one of the best platforms to start learning about e-marketing, and it is one of the main marketing channels nowadays. If you would like to get free advise, just find the best e-marketing bloggers and follow them.

2. Watch and learn:

Listening to podcasts, watching videos and reading articles of experts in this field will inspire you and know the e-marketing better.

3. Discuss:

Do you speak to people?

If you get a chance to spend a day at a marketing company that would be brilliant!

Try to speak as much as you can to marketers, so you can know how to solve the problems that they face.

4. Keep it up to date:

The best way to be an expert in e-marketing is to follow the updates and the latest news because e-marketing is a dynamic field and improve very quickly.

You need to think first about the e-marketing strategy which suits your goals. DO NOT DO IT RANDOMLY BECAUSE IT WILL COST YOU A LOT!

3 Essential Applications for YouTube Beginners

It has been a month since I started my YouTube channel and I’m really enjoying every bit of my YouTube journey so far. I’m really amazed at all the new stuff I’ve been able to learn solely by watching YouTube videos on how to edit and tips for YouTube beginners. I begun researching about starting a YouTube channel three months before my channel finally went live.

Here are some of the most common applications I came across in my research which I am currently using. These are brilliant applications which are entirely free. As a beginner who is not making any revenue off YouTube yet, I like to take advantage of free applications which are equally as good as the paid for ones.

iMovie
This is a great video editing software application I highly recommend for IOS users. It has amazing features such as adding texts, audio, sound effects and a whole lot more. I used iMovie to edit all my three videos I’ve uploaded so far on my channel.

Phonto
This application is brilliant for creating channel banners and thumbnails. Allows you to add texts as well as emojis to pictures to make catchy banners and thumbnails. The featured image for this bloc was created using phonto.

Vimo
This is both a photo and video editing application. It allows you to animate your photo with motion stickers as well as editing your videos using filters, texts and motion stickers.

Hope these three applications will be of great use to anyone looking forward to start a YouTube channel. Try them out and share your opinions about them in the comment section.

The latest innovations in the telephone industry

 

The latest enhancements have started to be released from the technology giants in the first months of 2019. This blog will clarify the future of smartphones. Basically, the new phones of both Samsung and Huawei will be the subject for this blog. 

 

1. Samsung Galaxy Fold

Taken from Samsung UK

 

The first release of the new Samsung Galaxy Fold happened last week in San Francisco, but the company will start selling in April 2019. The price of the new Samsung is $1,980 in the United State. The new Galaxy Fold has two screens consisting of a 4.6-inch Infinity Flex screen outside and a 7.3-inch massive panel on the inside of the phone. With a feature of App Continuity, if people wish to see the screen with a bigger look when you open the inside screen, the display immediately moves to the bigger screen. The new innovative device has six combined cameras, 12GB ram and 512GB of storage capacity.

 

 

2. Huawei Mate X

 

Taken from Huawei

This situation is proof that the Foldable phone race has started between the technology giants. Mate X by Huawei was announced in Barcelona. Compared to Samsung Galaxy Fold, Mate X has a single display. Corner to corner, Mate X has an 8-inch display (dual screen) and triple lens camera. It shows us that there will be high competition between Huawei and Samsung in 2019. It is expected that consumers can buy the new Mate X in Summer 2019. Huawei featured the new phone as a world's first foldable 5G phone.

References

Anon, (2019). [online] Available at: https://www.tomsguide.com/us/pictures-story/997-most-anticipated-smartphones.html#s3 [Accessed 28 Feb. 2019].

Consumer.huawei.com. (2019). Smartphones | HUAWEI United Kingdom. [online] Available at: https://consumer.huawei.com/uk/phones/ [Accessed 28 Feb. 2019].

Samsung uk. (2019). Samsung Galaxy Fold | Samsung UK. [online] Available at: https://www.samsung.com/uk/smartphones/galaxy-fold/ [Accessed 28 Feb. 2019].

Best Three Electric Cars For Families to Purchase in 2019

 

In recent years, people’s attention has increased towards electric cars that are good for our environment. We hope that the use of electric cars continuously rises day by day. This blog is about best three electric cars for families to buy in 2019.

1. Jaguar I-Pace

 

Taken from Jaguar UK

Jaguar I-Pace is the first all-electric car made by Jaguar. It has a 90 kWh battery that provides up to 292 miles with a full battery. Also, Jaguar I-Pace can reach 100km/h in 4.8 seconds that is a decent performance. 

2. Nissan Leaf

Taken from Nissan UK

According to Nissan (UK), Nissan Leaf is the most selling electric car in Europe in 2018. The UK price of Nissan Leaf starts from £26,690.  Nissan Leaf has a range up to 168 miles with a 40 kWh battery.  Compared to Jaguar, the new Nissan Leaf is more likely suitable for families and daily users in terms of it being a good value car for its price. 

3. Hyundai Kona Electric

Taken from Hyundai UK

Hyundai Kona Electric offers an electric driving range up to 279 miles with a 64kWh battery. Also, Hyundai Kona Electric is available in three levels; SE, Premium and Premium SE. As a consequence of the high demand, Hyundai Kona Electric is no longer available. If you are considering to buy a new Hyundai electric car, it is necessary to add your details to Hyundai's waiting list. The price of the new Hyundai is starting from £27,250.00.  

References

CAR Magazine. (2019). Best electric cars 2019 UK: our pick of the best EVs. [online] Available at: https://www.carmagazine.co.uk/electric/best-electric-cars-and-evs/ [Accessed 1 Mar. 2019].

Hyundai.co.uk. (2019). Discover the New Hyundai Kona Electric – Electric SUV | Hyundai UK. [online] Available at: https://www.hyundai.co.uk/new-cars/kona-electric [Accessed 3 Mar. 2019].

Jaguar.com. (2019). Jaguar I-PACE | Our First All-Electric Car | Jaguar. [online] Available at: https://www.jaguar.com/jaguar-range/i-pace/index.html [Accessed 1 Mar. 2019].

Nissan. (2019). Prices & Specifications – Nissan LEAF 2018 – Electric Car | Nissan. [online] Available at: https://www.nissan.co.uk/vehicles/new-vehicles/leaf/prices-specifications.html#grade-LEAFZE1A-2|specs [Accessed 1 Mar. 2019].

Why is Google AdWords important for your business growth?

Google AdWords is one of the significant tool, which enables businesses to run ads to generate more leads and revenue.

Google Adwords assists businesses to boost clicks, impressions, and conversions and is also an efficient way to tell people about your brand. This helps businesses to reach much more potential customers and start to offer their product or services. To confirm this, Google associated with Ipsos to run a work across 12 verticals and discovered that search ads lift top-of-mind awareness by an average of 6.6%.

The other crucial benefit of Google AdWords is reconnecting with your website visitors. These type of potential customers are who visited all the pages on your website but haven’t taken any action. In this instance, Display Marketing of Google AdWords helps advertisers target visitors on different advertising-supported websites using banner images.

Google AdWords also assist businesses to tackle their competition better and pass the competitors. When someone searches for something, which is related to your product or services online, and you aren’t running ads, but your competitors are, then that means trouble for your business. You need to follow them to see how they are promoting their business and what kinds of ads they run. Besides this, the transparent system of Google AdWords assists you to do this.

Unlike other marketing strategies, Google AdWords enables you to pay for ads people click on. Therefore, businesses can get a high return on investment which may not possible to achieve with other marketing strategies.

Why Instagram is a good marketing tool? A guide for future marketers!

As students, we are enslaved to social media. We use social media as a way of communication or a way of attraction. One of the most popular social media platforms is Instagram, which is currently ranked Number 6 on Statista website’s most popular social networks worldwide list. The popularity of the application makes Instagram a good marketing tool for various reasons:

1. Brand Visibility

The popularity of Instagram means it has a large number of users. Therefore, creation of original content and sharing will increase the exposure. If done correctly, brand awareness and sales will be boosted.

2. Engagement

Simply creating an Instagram account does not mean your sales will suddenly increase. You still need a high level of engagement with your posts. According to a Forrester Research survey, Instagram delivers a higher engagement rate than Facebook and Twitter per follower.

3. Visual Marketing

A picture is worth a thousand words and Instagram is the most suitable social media platform to use this saying effectively. Photos and videos form the majority of the internet traffic and Instagram enables its users to share their contents with the world.

4. SEO

SEO (search engine optimisation) is the core of digital marketing. Ranking high on search engine results means high exposure and thus brand awareness.

5. Accessiblity

Instagram is mainly used on mobile platforms. This aspect makes Instagram an easy-to-access marketing tool, enabling users to post contents wherever they want.

Do you agree with the list? Or want to add more? Please comment to let me know!

4 Social Media Marketing Tools for 2019

Are you ready to level up your social media marketing campaign in 2019?

Well here are the 4 social media marketing tools which will help you to increase your social marketing campaign in 2019.

Oktopost

Is a  social media management tool specifically designed for B2B companies it allows you to schedule your content measure it effectiveness quorate content to share and listen to the social conversation that is important for your business it also helps you to manage large social media teams.

Tagboard

Tagboard is a social listening tool which uses the hashtag to bring together 6 most popular social media networks(Instagram,twitter, google, facebook)  into a single view plus this website aggregate social media post using the hashtag. Tagboard is an advanced way to monitor things like brand and product mentions.

https://tagboard.com/

Adparlor:

Adparlour helps you create free adds mockups for Instagram, Facebook, Twitter and Pinterest. The tool assists user in providing sophisticated creative service and media buying to enhance paid social land display campaigns its also the One-Stop shop when it comes to generating mockups for user paid social advertisement.

lhttps://adparlor.com/

Social Bakers :

Social Bakers Is a set of tool that helps you to make social media decisions based on analytics you can measure your performance vs your competitors and use those insights to improve your content and then monetised your campaign by budgeting more effectively and boosting your customer acquisition, retention and growth.

https://www.socialbakers.com/

So Hopefully this blog served you some information regarding on boosting your social media campaign

Good Luck and Happy 2019!

Are you Agile?

If you have taken a glance on my previous texts, my dear reader, then you should be aware of the Waterfall and PM as such. Now, I would like to tell about, what is widely known, in a narrow circle of people, as a reaction to the ineffectiveness of Waterfall.

You should remember the fiasco, that happened with Diablo: Immortal announcement on Blizzcon last year, my dear reader. The failure to understand it’s audience, lead Blizzard to a hellish backlash from the franchise fans, calling to cancel the project.

Something is rotten in the kingdom of Blizzard, and if you were its CEO, who would you fire first, my dear reader – Project Manager, Lead Developer, Product Owner or Marketing Manager? Or would you rather review your organization’s PM method? Consider the Agile. It is not just a methodology. Stellman and Greene came up with a good piece of writing, where they view Agile as a corporate philosophy, based on 4 values:

  • Individuals and Interactions Over Processes and Tools;
  • Working Software Over Comprehensive Documentation;
  • Customer Collaboration Over Contract Negotiation;
  • Responding to Change Over Following a Plan.

         Someone had to bring these values to Blizzard, before they have decided to bring Diablo to mobile. If you will be the one, my dear reader, don’t forget to take along the12 Agile principles, that make the whole thing work. They can be found encapsulated on the official Agile Manifesto website.

Have you ever been given a second chance to fix a massive screw up, my dear reader? If you have, then you would better not tell about it in the comment section.

Waterfall PM for creative agencies

Have you ever been a casualty of underdeveloped software, my dear reader? It’s quite like the feeling that you get when, after waiting for your Filet Mignon au Fondant de Bleufor nearly hour and a half, the snooty waiter comes to you and asks – well, medium or raw?

If it sounds bizarre to you, my dear reader, then you must have been bringing your money to a company that recognizes a true value of PM. Or you have just never been to Le Départ Saint Michelin Paris.

Delivering a raw product to the market could not be as disastrous as Brexit, but as this video suggests, it usually comes with huge bills and negative PR. In my previous post, I have highlighted the necessity of PM for creative agencies. In this text, my dear reader, we are going to take a ride over the Waterfall.

Before you initiate your Waterfall project, you have to clearly define your communication plan; resource plan; financial plan; risk management plan; change management plan and additional plan. Also, my dear reader, don’t forget to forget about your holiday plans.

The Waterfall PM is best perceived graphically:

The Waterfall is divided into distinct stages and prior to moving to the next stage, the preceding stage has to be wrapped up. This creates a substantial pressure for the project initiators, since all the mistakes made in the top of the Waterfall will accompany you till its’ very bottom.

If you don’t want to carry the responsibility for all the mistakes done, my dear reader, the guys from adsubculture are more than ready to take it over from you.

Project Management for Creative Agencies

During your university studies, my dear reader, you must be experiencing some frustration related to all these naughty group assignments. Sometimes I would also prefer to work on my own, rather than being bothered with the distribution of all these tasks and responsibilities. Besides, the study output is way higher, when you hold control over each element of your “group project” in your almighty hands, right?

Mind the gap, my dear reader!

The rigid time-frames and horrendous competition of digital world will leave you far behind your rivals, should you choose to go solo. I feel so sorry for you, my dear reader, if you happened to be a bit of a misanthrope, like myself. But building up a team is inevitable! To make this inevitability less fatal, I would suggest you to adopt an appropriate PM skill-set asap.

The above pie-charts should give you an idea about the importance of organizational skills, as well as the reasons why some projects keep reappearing in their manager’s nightmares.

Although most of these methodologies have been practiced in the IT environment, and my dear reader could argue the relevance of these methodologies to Marketing in the comment section – I dare to reassure you in flexibility of these methods and their applicability for creative agencies.

In my next posts I will explore the trendiest PM methodologies. Although, should you crave for some extra bits of knowledge, my dear reader, you may go and find it here.