All posts by mcamcioglu

Why Instagram is a good marketing tool? A guide for future marketers!

As students, we are enslaved to social media. We use social media as a way of communication or a way of attraction. One of the most popular social media platforms is Instagram, which is currently ranked Number 6 on Statista website’s most popular social networks worldwide list. The popularity of the application makes Instagram a good marketing tool for various reasons:

1. Brand Visibility

The popularity of Instagram means it has a large number of users. Therefore, creation of original content and sharing will increase the exposure. If done correctly, brand awareness and sales will be boosted.

2. Engagement

Simply creating an Instagram account does not mean your sales will suddenly increase. You still need a high level of engagement with your posts. According to a Forrester Research survey, Instagram delivers a higher engagement rate than Facebook and Twitter per follower.

3. Visual Marketing

A picture is worth a thousand words and Instagram is the most suitable social media platform to use this saying effectively. Photos and videos form the majority of the internet traffic and Instagram enables its users to share their contents with the world.

4. SEO

SEO (search engine optimisation) is the core of digital marketing. Ranking high on search engine results means high exposure and thus brand awareness.

5. Accessiblity

Instagram is mainly used on mobile platforms. This aspect makes Instagram an easy-to-access marketing tool, enabling users to post contents wherever they want.

Do you agree with the list? Or want to add more? Please comment to let me know!

2 Reasons to live in Hull After Graduation

Every university student has an aim in the end and that is earning money to survive. Most of the students, aim for large cities to find a suitable job where they can get higher earnings. However, there is a city in North of England, which has been chosen as the City of Culture in 2017 and that is Hull. This is a city you can choose to live after graduation for a couple of reasons:

1. Low cost of living

Hull is among the cheapest cities to live in UK. According to Numbeo website, Hull is 26.71% cheaper than London in terms of consumer prices. In terms of rent, Hull is 74.83% cheaper than London. Considering the income in your first job, Hull is the place to live in order to save some money for your future.

2. Everywhere is in a walking distance

Every teenager dreams of a car. Some lucky teenagers get their first cars as a present from their family and others have to work for it. However, your earnings may be so low in your first job that you cannot afford it. In Hull, everywhere is in a walking distance. So, you do not have to worry about getting a car. But if you really wanna buy, as the house rents are low, you can still save some money and get a car later on

Do you agree with the list? Or want to add more? Please comment and let me know!

Let the notes be your tutor: 5 benefits of listening to music while studying

Music is an important part of our lives. For university students, music is a way of relaxation, work-out aid or having fun. It seems like it has nothing to do with studying, right? Well, hold on to that thought. Because there are various benefits of listening to music while studying.

1. Better visualization

The efficiency of Mozart Effect is being debated for decades, which claims that classical music makes you smarter. It has been found in the research that classical music increases the ability of manipulating shapes mentally for a limited time.

2. Less Anxiousness

According to a recent survey, 1 in 4 of every British students experience anxiety and stress in academic life. According to a Cambridge University study, hip-hop music helps in management of mental health problems.

3. Brain Exercise

Prof. Brenda Hanna-Pladdy’s paper published in online Neuropsychology journal states that music is a cognitive exercise for the brain. Early-age musical training decreases the chances of suffering from Alzheimer’s or Dementia.

4. Memory Improvement

Cornelius Eckert suggests that an earworm occurs when a song gets stuck in your head and is a way of improving your memory. Music is used as a tool of language teaching, which helps the information to be embedded in the brain.

5. Better Stress Management

Every people listens to music they connect emotionally. A 2013 study in Chicago Journal found that people only listen to music they relate to, which helps them deal better with stress.

How does music help you in your studies? Please comment to let me know!