All posts by gfokins

I am German Fokin, the name is real, it has Russian origin. The Latvian Home Office added "s" to the end of it, so it would look less inappropriate. Although my BA declares my proficiency in English and Swedish, I can't really speak those languages properly. Some people might say, that they heard me speaking in Chinese, but they must be hearing things.

Are you Agile?

If you have taken a glance on my previous texts, my dear reader, then you should be aware of the Waterfall and PM as such. Now, I would like to tell about, what is widely known, in a narrow circle of people, as a reaction to the ineffectiveness of Waterfall.

You should remember the fiasco, that happened with Diablo: Immortal announcement on Blizzcon last year, my dear reader. The failure to understand it’s audience, lead Blizzard to a hellish backlash from the franchise fans, calling to cancel the project.

Something is rotten in the kingdom of Blizzard, and if you were its CEO, who would you fire first, my dear reader – Project Manager, Lead Developer, Product Owner or Marketing Manager? Or would you rather review your organization’s PM method? Consider the Agile. It is not just a methodology. Stellman and Greene came up with a good piece of writing, where they view Agile as a corporate philosophy, based on 4 values:

  • Individuals and Interactions Over Processes and Tools;
  • Working Software Over Comprehensive Documentation;
  • Customer Collaboration Over Contract Negotiation;
  • Responding to Change Over Following a Plan.

         Someone had to bring these values to Blizzard, before they have decided to bring Diablo to mobile. If you will be the one, my dear reader, don’t forget to take along the12 Agile principles, that make the whole thing work. They can be found encapsulated on the official Agile Manifesto website.

Have you ever been given a second chance to fix a massive screw up, my dear reader? If you have, then you would better not tell about it in the comment section.

Waterfall PM for creative agencies

Have you ever been a casualty of underdeveloped software, my dear reader? It’s quite like the feeling that you get when, after waiting for your Filet Mignon au Fondant de Bleufor nearly hour and a half, the snooty waiter comes to you and asks – well, medium or raw?

If it sounds bizarre to you, my dear reader, then you must have been bringing your money to a company that recognizes a true value of PM. Or you have just never been to Le Départ Saint Michelin Paris.

Delivering a raw product to the market could not be as disastrous as Brexit, but as this video suggests, it usually comes with huge bills and negative PR. In my previous post, I have highlighted the necessity of PM for creative agencies. In this text, my dear reader, we are going to take a ride over the Waterfall.

Before you initiate your Waterfall project, you have to clearly define your communication plan; resource plan; financial plan; risk management plan; change management plan and additional plan. Also, my dear reader, don’t forget to forget about your holiday plans.

The Waterfall PM is best perceived graphically:

The Waterfall is divided into distinct stages and prior to moving to the next stage, the preceding stage has to be wrapped up. This creates a substantial pressure for the project initiators, since all the mistakes made in the top of the Waterfall will accompany you till its’ very bottom.

If you don’t want to carry the responsibility for all the mistakes done, my dear reader, the guys from adsubculture are more than ready to take it over from you.

Project Management for Creative Agencies

During your university studies, my dear reader, you must be experiencing some frustration related to all these naughty group assignments. Sometimes I would also prefer to work on my own, rather than being bothered with the distribution of all these tasks and responsibilities. Besides, the study output is way higher, when you hold control over each element of your “group project” in your almighty hands, right?

Mind the gap, my dear reader!

The rigid time-frames and horrendous competition of digital world will leave you far behind your rivals, should you choose to go solo. I feel so sorry for you, my dear reader, if you happened to be a bit of a misanthrope, like myself. But building up a team is inevitable! To make this inevitability less fatal, I would suggest you to adopt an appropriate PM skill-set asap.

The above pie-charts should give you an idea about the importance of organizational skills, as well as the reasons why some projects keep reappearing in their manager’s nightmares.

Although most of these methodologies have been practiced in the IT environment, and my dear reader could argue the relevance of these methodologies to Marketing in the comment section – I dare to reassure you in flexibility of these methods and their applicability for creative agencies.

In my next posts I will explore the trendiest PM methodologies. Although, should you crave for some extra bits of knowledge, my dear reader, you may go and find it here.