Could this spell the end for Snapchat?

We seem obsessed with knowing what our friends are doing all day, every day.  Most of us didn’t go a few hours without checking Snapchat. Procrastination central.

 

But now Snapchat’s future seems a little uncertain. A recent update gave the user interface a redesign and Snappers weren’t exactly supportive.

All quite reasonable points… 

Then this happened.

 

@KylieJenner

Within days, Snapchat’s shares dropped in value by 61%, wiping off an eye-watering $1.3bn in market value.

Okay so they have a lot of angry users, they’re going to change it back right?

 

Wrong.

Snapchat said they’ll make changes to make the app more user-friendly, but they won’t change it back.

CEO Evan Spiegel responded with ‘It’ll take time for people to adjust’.

Okay, not looking good. But why should they care? Snapchat has millions of daily users.

 

Well who remembers this fella?

RECAP: YikYak was a social media platform which was super popular amongst students a couple of years ago. Users could post a ‘yak’ and local users would either👍🏻 or 👎🏻 it, ultimately producing a stream of funny yaks.

When YikYak introduced an update where users lost their anonymity, there was a huge level of resistance. The company refused to revert the changes and the app ultimately became a barron wasteland.

 

Could Snapchat’s failure to listen to their user’s needs result in their demise? Personally, I’ve noticed many of my friends preferring Instagram Stories.

Do you still use Snapchat? Let me know what you think of the update in the comments below!

 

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